Which Is More Effective United Way Or Goodwill?
United Way and Goodwill are both two of the largest charities in the U.S. Whatever measure you use to rank their efficiency, the United Way comes out on top.
If you determine effectiveness by who brings in the most money, then the winner is United Way. In Forbes magazine's annual ranking of the biggest charities, United Way ranked number one in 2012 with $3.9 billion raised. On the other hand, Goodwill Industries came in 10th, with only $780 million.
Forbes also ranks how efficient each charity is using a formula that takes into account charitable commitment, fundraising efficiency and donor dependency. Using that ranking, the magazine determined that United Way is one of the five most-efficient charities among the largest charities in the country. Goodwill did not make the list.
Though United Way wins on a national scale, in certain markets, Goodwill may be more efficient. The local office of each charity may publish statistics on how efficient it is with donor money.
If you determine effectiveness by who brings in the most money, then the winner is United Way. In Forbes magazine's annual ranking of the biggest charities, United Way ranked number one in 2012 with $3.9 billion raised. On the other hand, Goodwill Industries came in 10th, with only $780 million.
Forbes also ranks how efficient each charity is using a formula that takes into account charitable commitment, fundraising efficiency and donor dependency. Using that ranking, the magazine determined that United Way is one of the five most-efficient charities among the largest charities in the country. Goodwill did not make the list.
Though United Way wins on a national scale, in certain markets, Goodwill may be more efficient. The local office of each charity may publish statistics on how efficient it is with donor money.
- Written by admin on May 18, 2013 at 12:00 am
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